Tuesday, October 28, 2008

Dual Coding

This picture gets me excited to compete. As an athlete I hear and see many short motivational quote that are meant to gets someone pumped up, like this one. The color red in the advertisement quickly draws your attention to the quote at the top "Practice Like Champions." The quote seems to be writing above a door way, possibly the door the leads to the practice field. It is placed in a location that can be seen easily and seen often. I do not believe that the sign that follows is not as intense or exciting. This could possibly be because of its color. The word "We Believe" is very straigth forward, but means nothing without heart behind it. If you are going to practice like a champion you have to believe that you are a champion. I think much of athletics is mental. This advertisement drives home the personal, mental aspect that must be taken at each practice. This advertisement is not very bright, which show that just like ones body, becomes worn down because of its daily use.
One major aspect of the advertisement comes in the placement of the second sign. It is placed in such a way that the view of the field is blocked. The person passing through must first believe, or at least read "We Believe" before that can view what is before them.
All in all, I think that the words provide hope and strength to those who pass through the doorway. I think that dual coding is very interesting in the fact that any advertisement can be interpreted in a different way by different people. Even though the picture is seen the same way visually by every person, it is not understood or processed the same way, which leads to many forms of interpretation.

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